Connecting product value to customer behavior.
Content & Messaging Strategist
Hi, I'm Glen.
I work in the space between what a product does and whether customers actually get it — fixing the language, the sequence, and the moment where value should land but doesn't quite click.
What I Believe In
Simple isn't a style choice. It's what happens when someone finally respects the reader enough to be clear.
Most content problems aren't content problems. They're clarity problems. Context problems. Timing problems. I start there.
Content is evidence of how a company thinks about its customers — and whether it trusts them with the real story.
Bad messaging isn't usually dishonest. It's usually just incurious. That's the thing I can't turn off.
01. Daring to Be Simple
02. User Empowerment
O4. Constant Curiosity
O3. Empathy + Inclusion
About Me
I work across content strategy, messaging, lifecycle marketing, customer marketing, retention, SEO, and B2B SaaS content.
I used to think that made me hard to categorize. Now I think it's exactly the point.
Most content problems aren't content problems. They're clarity problems. Context problems. Timing problems. "We explained this, but they still didn't understand it" problems.
I'm less interested in content as output and more interested in content as evidence — evidence of how a company thinks about its customers, whether it respects their intelligence, and whether it trusts them with the real story.
That's how I think about AI too: not as a shortcut for more content, but as a way to make good content easier to repeat, review, and improve.
I do my best work across onboarding, retention, product education, customer engagement, and buyer journeys. I'm strongest when I'm trusted to shape the strategy, not just execute the asset.
You know where to find me. 🍒
Expertise
Experience
Content Strategy & Messaging
Onboarding & Product Education
Lifecycle & Retention Marketing